With a time of 08:12:29, Belgium’s Frederik Van Lierde won the 2013 Ironman World Championship in Kona, Hawaii. But what was that on his feet? None other than Xtenex Laces! Although the credit for the win goes to the nearly unbreakable spirit that’s required to compete in one of the most grueling physical and mental challenges, it helps when you’ve got top-of-the-line gear to reduce the strain. Xtenex Laces are known as some of the most comfortable and durable athletic laces around. Their unique design keeps everything snug and comfortable, reducing foot impact and chafing, among other advantages. Such an asset can be invaluable in a competition where you have to give everything you’ve got. Check out Fred and the other athletes’ stats for the race Here.