People have been using the same style of shoelaces for many years now, which is mainly due to the fact that there’s really only one style of shoelaces that people are familiar with. And they seem to work just fine, right? Everyone knows that a shoelace is a shoelace, right? Well, not anymore. Shoelaces now take on a whole new meaning as they’ve finally evolved.

The new style of shoelace uses a brand new elastic lace technology that allows the wearer to adjust them so that the shoe they’re wearing fits perfectly. This is ideal for people who find that wearing a shoelace causes them some pain and/or discomfort because they’re either too tight or pinching their foot making it uncomfortable and even painful to wear shoes. If you feel you can benefit from these new shoelaces, then be sure to order a pair today.